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Retailers were among the first to join the social scrapbooking site. But marketers will soon realize they’d better start pinning, too. By Ki Mae Heussner.
The U.S. Postal Service (USPS) has been granted permission by the Postal Regulatory Commission (PRC) to allow direct mailers to pay postage via credit rather than requiring prepayment, said PRC chairman Ruth Goldway on Jan. 6. The new rules went into effect Jan. 5.
The “Bring Your Own Friends” campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that? Plus, IKEA cleverly enlisted its own Facebook fans base to do some of the heavy marketing lifting for them.
Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion.
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